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  Introduction To Twitter Traffic

  Twitter is a powerful social media platform that is gaining importance in business. If you aren’t doing Twitter, you are missing opportunities. Similarly, if you aren’t optimizing your Twitter presence, you are also losing opportunities.

  This SkillBite covers how to maximize your results from Twitter. In particular, you will learn:

  • How to create a Twitter account,
  • How to optimize your account,
  • How to build a loyal following,
  • How to automate your tweets,
  • How to expand your outreach,
  • How to get your followers to visit your website,
  • How to use Twitter to enhance your search engine optimization of your website, and
  • Where to find some useful plugins for your Twitter account.

  What Is Twitter

  Twitter is a communication vehicle by which people within a community post short comments referred to as "tweets". Tweets are short messages and updates that people send out to everyone who chooses to follow them. Each time a tweet is submitted, it shows up on the public timeline (an aggregate display of all tweets, in chronological order) and is pushed down as other, newer tweets are circulated throughout the network.
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  And while Twitter requires consistent activity in order to really take full advantage of its incredible resources, you can easily create an account and begin building a targeted list in little time, eventually generating a significant "following" of those who are interested in receiving your updates.

  Within the Twitter community, people who choose to add you as a contact are referred to as "followers", and similar to a mailing list, each follower can be considered a warm "lead". Each follower you receive should be interested in the niche market you are catering to, so building a massive follower base isn't the best way to go. Instead, you want to build QUALITY lists of followers that are genuinely interested in your broadcasts and likely to respond to your offers and messages.

  Think about Twitter in a similar way as you would when building a mailing list or newsletter base. If you have 100 targeted leads who have decided to subscribe to your e-zine and actively respond to your offers, and on another list you have 1,000 leads who are not genuinely interested in what you are offering, which list do you believe would produce the best results or will be easier to monetize?

  Quality wins over quantity every time.

  So, how can you begin to take advantage of the Twitter phenomenon and grow a targeted following of loyal readers, and buyers?

  It all begins with setting up targeted Twitter accounts that are designed to build brand awareness and truly connect with your target audience.

  Let's begin.
• About the Author
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  An avid entrepreneur, author, speaker, investor, and charity proponent, Michael Tasner is fully dedicated to helping people achieve their dreams and goals in life and business. As the CEO of Taz Solutions, Inc - a successful web design, marketing and strategy firm, Michael brings a wealth of experience to the table as an expert within the Internet marketing, offline marketing and business development space. His true specialty is his mastery of the marketing world as a complete tool to both grow new businesses and help them to thrive in a very crowded playing field. Michael is also the best-selling author of "Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First"

  Other SkillBites by Michael Tasner:
  The Complete Guide to Twitter Traffic
  How to Create Your Own Video Product

  Contact Michael:
  mike@tazsol.com
  www.tazsol.com
  www.speakermichael.com

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