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  Introduction

  With an increasing number of Spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your Spa is more important than ever.

  The problem is that most Spa owners don't specialize in marketing. If you did, you probably would have opened a marketing business, right? So, how do you know what methods are best? Which ones will work and which ones won't?

  If you don't market right, you risk losing a lot of money, time and effort, not to mention losing your business altogether. It is fortunate you found this book because with it comes clarity, solutions and effective plans of action. You're about to learn how to use no-cost and low-cost methods to grow your Spa to where you want it to be. You'll learn to think like a Guerrilla, so you can get your business in the front line and be in control of your profits and successes.

  The Essence of Guerrilla Marketing

  What is Guerrilla Marketing?

  Marketing is every single correspondence any part of your business has with any part of the public. Every impression you make and every interaction you have with the public is marketing you in one way or another. At the essence of Guerrilla marketing are unconventional tactics that substitute time, energy and imagination for money.
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  The Differences Between Traditional Marketing and Guerrilla Marketing

  Since Spas don't generally have millions to spend on traditional marketing methods, they can refer to Guerrilla marketing tactics to get results. There are 19 factors that differentiate Guerrilla marketing from traditional marketing:

  1. The investment is in time, energy, imagination and knowledge, instead of in money.
  2. The science of psychology and the laws of human nature are used, instead of guesswork.
  3. Results are measured by profits, instead of by traffic, responses or gross sales.
  4. It is geared to small businesses, instead of companies with limitless bank accounts.
  5. There is a fervent devotion to customer follow-up, instead of ignoring customers once they have purchased.
  6. The mystique of the entire marketing process is removed and clarified, instead of intimidating small business owners.
  7. Cooperation (helping others and letting them help you) is a cornerstone, instead of competing with other businesses.
  8. There is dedication to building relationships, instead of focusing solely on making sales.
  9. Marketing combinations are more effective than using only single marketing weapons, such as advertising.
  10. Growth is done geometrically by increasing each transaction, getting repeat sales and adding new customers, instead of growing linearly by only adding new customers one at a time.
• About the Author
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  Business and executive coach Terri Levine, PhD is an experienced entrepreneur and assists entrepreneur-owned growth businesses worldwide as a business and executive coach and marketing consultant. She has more than 30 years of business experience, including working with more than 5,000 business owners and entrepreneurs in a variety of industries. She is also a bestselling author and keynote speaker.

  Connect with Terri online:

  For more information and interviews visit the Press Room at www.terrilevine.com/presskit/ or contact Pat Zickefoose at minfo@terrilevine.com or 215-703-7601

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