The Psychology of Running Your Brain
  • Sample pages
  • Page 1

    Why People Behave That Way

    We’re going to be looking at central elements to running your mind more effectively, and achieving what you desire easier and faster in the process.

    At the beginning of 2010, it was reported in the news that four boys, aged 13 to 16, attacked a homeless man while he slept. They beat him so severely he died. On the opposite end of that coin, there’s Mother Teresa of India. She lived her life in such a way that she spent all of her time assisting people in poverty to help them in the situation they were in. To assist the unfortunate, the starving masses.

    There are also people like Saddam Hussein, who focused primarily on self-gratification and power, versus somebody like Bill Gates, who is spending a significant portion of his and Warren Buffett’s fortunes to help eradicate disease and help the entire planet.

    Why do these people behave as they do? It’s because of the pain and pleasure principle. Everything we do, we do for one of two reasons—to get pleasure or to avoid pain. These are the basic driving forces that shape all aspects of our life. These are the drivers of human existence.

    The reason you work the job you work, the reason you have the hobbies you do and gave up the other ones, the reason you have the family you have, the reason you have children or do not have children, the sports that you choose to play or not play, the books you read, the movies you go to, the exercise programs you do or avoid doing are all the result of pain and pleasure.

  • Page 2

    Pain & Pleasure Drivers

    Using the forces of pain and pleasure will allow you to bring lasting positive change to your life. If you don’t use this you’re caught up in having to live by reaction instead of by proactiveness.

    Have you ever procrastinated? Why? Because on some level the thing that you are stalling on doing is more painful, more frustrating, scarier, or perhaps harder than not doing it. Even if you know you’ll be in trouble if you don’t do it, the biggest pain wins. If doing it is more painful, you procrastinate. If the repercussions of not doing it are more painful then you will take action and quit procrastinating.

    There are probably more times where you procrastinated doing something so long, that the pain or the pressure of not doing it got so large, that you finally took action. The pain of inaction grew greater than the pain of procrastination so you moved.

    The Biggest Pain or Pleasure Wins

    Do you remember the process of dating, or perhaps you are in the process of dating. Whether you’re male or female there is both pain and pleasure associated in the midst of dating. It is human nature to want to share our lives with another person. Not necessarily get married even, just have a companion we can enjoy our life with.

    There’s pre-dating pain, there’s the pain of being alone a lot. You don’t have somebody to play, share and do things with. You miss having discussions of interest to you. You have a lack of sex. All the bills sit in your lap; you don’t have somebody to share the expenses with so to speak.

    The pleasure of pre-dating is not having to be accountable to anyone. You don’t have to consider anyone else before you decide to do something or go take action on it. You could be a slob if you feel like it. You could watch shows you like to watch when you like to watch them. You get to keep the remote control to yourself; you don’t have to share it. So there is also pleasure in the pre-dating process.

  • About the Author

    For nearly thirty years Dr. Larry Iverson has educated, motivated and entertained audiences. From his work with Olympic and world-class athletes to the main platform of Fortune 500 conferences, Larry delivers persuasion and communication strategies you can apply right now. Larry blends vision with his background as a Clinical Psychologist in guiding you on an insightful journey, while you develop insights that assist your personal development.

    Larry masterfully uses enthusiasm and humor to help you gain control in your life.

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The Psychology of Running Your Brain

Are there things you desire to improve in your life—relationships, health, happiness, money? Do you ever feel like you’re stuck in a negative whirlpool, and feel overwhelmed? Do you want to know how to stimulate whole brain thinking—instead of just using only part of your brain? Would you like to learn a way to rapidly control your mental and emotional reactions when stressed or when change hits? Do you think it would be helpful to know a strategy to better handle negative people? In this program you will learn all this and much more. Master these skills taught by Dr. Larry Iverson in this amazing book, and create a better life for yourself.

  • Gain a strategy to learn faster and trigger whole brain functioning.
  • Learn a tactic used by US Special Forces to overcome fears and stimulate peak performance.
  • Know the #1 strategy for quickly and easily creating peace of mind.
  • Learn 4 practices used by people who live to be over 100 years old for managing change and staying vital.
  • Know how to bring negative mental states under control rapidly.
  • Learn how to handle the #1 thinking pattern that creates feeling overwhelmed.
  • Know why most goal methods fail and how to set goals so you will achieve them.
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