Blog Archives

Hiring the Right Sales Person

Hiring the right person for your organization is tough. It’s time consuming and, if you don’t do it right, it can be very expensive. Hiring the right sales person is even tougher, because sales people are very good at selling…

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Improve Your Ability to Convert Prospects to Paying Customers

“Let me think about it,” says your prospect, or maybe she tells you, “I am not ready yet; call me in a few months.” How do you get those prospects to make a decision? Are there tips that can accelerate…

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Podcasting Tips for Authors

Podcasting is a powerful way for authors to expand their visibility and promote their expertise. This month, SkillBites invited Steve Lubetkin, managing partner of The Lubetkin Media Companies, to provide tips on producing effective podcasts. As Lubetkin explained, podcasts are…

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Understanding the “Inner Game” to Achieving Breakthrough Success

This month, Terry Wildemann taught the SkillBites community a simple process for reaching our business and personal goals, related to the law of attraction. While the term “law of attraction” was made prominent by the book and movie The Secret,…

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Protect Your Interest in Your Book

Angela Megasko, founder of MarketViewpoint, author of Ultimate Mystery Shopping and SkillBites customer, forwarded to me a blog post that was very disturbing. It concerned a woman who was about to launch her book when she discovered that it had…

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Finding, Connecting and Qualifying Prospective Customers

Do you struggle with finding good quality prospects? Do you have a system for weeding out unqualified prospects? Phyllis Smith, President of EZIA Enterprises, Inc., shared with us on this month’s SkillBites Show a number of valuable tips to help…

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Selecting a Great Book Title

Your book title is one of the most important elements of your book.  It’s the hook that grabs your prospective reader’s attention and motivates them to flip over the book, look inside and hopefully purchase the book, so it is…

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Thinking of Writing a Book? One recently published author says DO IT NOW!

Sara Canuso, President of Women That Influence, had been thinking about writing a book for over 4 years. Yet the thought of writing a book was overwhelming to her – how would she find the time to write it? How…

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Are You Leveraging Your Book?

This month I had the opportunity to interview Bob Schiers, founder and CEO of RAS Associates, an award winning Marketing and PR firm, on the need for authors to plan how they will leverage their book.  Bob explained the difference…

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Using Radio to Boost Your Book and Your Reputation

Sue Rocco, host of the radio show Women to Watch™, shared some valuable tips on getting radio interviews and exploiting those interviews in the December SkillBites Show. Book authors know that they need to use multiple platforms to get the…

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