Blog

For many small business owners, marketing is the biggest obstacle to growing their business. The business owner may be an expert in the service or product sold by the business, but marketing that service or product is not within their…

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Guest post by Joseph Mercado When it comes to being a non-fiction author, there is a lot that goes into the process of reaching your goals and being successful. There is a sequence to stick to and a set regimen…

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This article appeared in a neighborhood newsletter, MainLineNeighbors.com on 4/11/19.  I thought it was a great idea, so I am passing it one. Late last fall we planted a Little Free Library in our front yard.  Have you seen the boxes around…

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In 2011, Derek Doepker was a broke rock musician, working as a valet at a restaurant, and had to sell his keyboard to pay his rent.  Fast forward to today, he is now a 7 time bestselling author who has…

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Businesses can’t survive without sales; yet many small business owners who have significant expertise in their field have limited sales skills.  In this month’s SkillBites Show, our guest, Chris Spurvey, provided some simple tactics to help attract opportunities and improve…

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This is the 3rd blog post in a sequence, and it is on book marketing FAQs.  The prior 2 were on book writing FAQs and book publishing FAQs. 1. How do you run a book launch? Answer:  There are many…

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In last week’s blog, I answered several FAQs concerning book writing.  This blog covers FAQs concerning book publication. 1. After my book is written, what comes next?   Answer:  There are several steps needed before your book can be published….

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In this blog and the next 2, I will answer some of the frequently asked questions I get on writing, publishing and marketing a book.  This blog covers FAQs on book writing. 1. How long should my book be? Answer:…

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When someone brags about their own abilities, we generally take it with a grain of salt; but when we hear someone else extoll someone’s expertise, we take notice and give it more weight.  And when that someone else is a…

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What do most people do today when they are considering buying from another company?  They search online to read about the company. Google gives high ranking to LinkedIn, resulting in LinkedIn profiles coming up high when searches are done in…

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