Why Writing Copy for the Web is Different

One of the most important reasons why copywriting for the web is different is that the mindset of those who are going to be reading it is different. More often than not, web pages are found via search engines. This is very significant, as it means that the person reading your site is focused on finding a particular product, service or piece of information.

Anyone visiting your site for the first time via a search engine will have a few questions in mind: “Have I come to the right place?,” “Will I find what I’m looking for at this site?” and “Do I feel that I can complete the task I set out to complete at this point?”

Your writing needs to provide answers so that the visitor knows exactly what they are looking for. It is vital that you answer the questions above in both your headline, and any sub-headlines you may have so you can secure a response from the first time visitor immediately. Then, throughout your copy, be sure to reassure the visitors that they are in the right place and that they should continue to read on.