Introduction

If you have a business and want to be successful, you need to think creatively and outside of the box. The Internet is the perfect place for small businesses to establish their marketing campaign. Using the Internet for advertising is extremely cost-effective because it is measurable and can be targeted to the audience you want to reach. Internet marketing allows you to compete with the competition and come out ahead.

The definition of online marketing is: placing your business or product on the Internet for millions of users to access so you can turn your website into a strong tool to maximize your sales and business potential.

Online marketing is much more than putting up a website. You will also need to learn to communicate with your customers, promote your business or product online, and make sure your website content is useful and up-to-date.

From this book, which is Part 1 in a 2-Part series, you will learn:

• How to get more customers to visit your website
• Which advertising channels are the most effective for your business.
• How to create customized content for your website so your customers visit frequently.
• How to use your marketing budget without overspending.

Let’s get started!