Introduction

As a small business owner or entrepreneur, there are many obvious things that are clamoring for your attention: get clients, do the work, pay the bills, etc. However, what about, the less obvious? From being in business for over 25 years combined, we believe that it is vital to get past the obvious and address the hidden nuances, problems, and attitudes that can derail you – whether you’ve been in business for 1 month, 1 year, or 10 years.

This book will increase your awareness in four key areas of business development, giving you a realistic foundation to promote long-term profitability. We know the power of these “less than obvious” issues, because we have been through them all – and have come out the other side with our businesses stronger than ever.

It’s time for real talk about real issues – so you can discover real solutions.