Introduction

Creating a business plan is a powerful tool for enabling key executives and owners to guide the business through the many challenges it faces and help it succeed not only today, but also in the uncertain future.

This publication is meant to serve as a guide to those who understand the need to create a business plan but may never have created one before. In these pages, the core components and outline of a plan will be presented in a straightforward and easy to follow style. This will allow the person, or group, creating the plan to establish a template from which to create their own individual presentation that will be effective and help form the core strategies of their company, as well as attract the capital necessary to take the organization to the next level.