Internet Marketing Advertising – Ad Revenue from Your Internet Business

Having a website means you have a unique opportunity to make a passive income, or at least make an income that requires low maintenance. One of the best ways to do this is through advertising – receiving compensation for promoting a worthy product, whether it’s your own product or someone else’s. This is a great way to supplement your existing revenue or even set yourself free financially. Ad revenue is part of the Internet money lifestyle dream – the idea that we can build a series of websites, throw a laptop into a carry-on bag or backpack, and head to Fiji on a moment’s notice. Sounds great, doesn’t it? Well it is doable with enough effort and a bit of savvy.

Really when you get right down to it, the only reason to be in business is to bring value to the marketplace. You have to provide value and service to the people you would like to call your customers. If you provide enough value, you can enjoy the Internet Money lifestyle. In my program called eCommerce – Start to Finish, we said that if you provide useful, relevant content on an optimized page; Offer products that solve problems; and develop lasting connections with people; you’ll find online success.

But in order to find those products, people have to know that they exist. That means you have to promote them, whether they’re your own or someone else’s. What that looks like in terms of advertising is really pretty simple. The steps involved include a) defining a problem that your customer has, whether or not they’re aware of it; b) informing them of how they can solve that problem by letting them know about a specific solution; and c) telling them how to get the solution. If you look at any type of effective advertising, you’ll see that its promotion does exactly that. From contextual links within a website’s content, to banner ads on your mobile phone, or even hour-long infomercials on TV – they’re all doing the same thing: defining problems, defining the solution, and helping people obtain the solution.

Cutting Through the Competition

Now here’s where it gets tricky. We live in a world so completely polluted with advertising, that most people have learned to tune it out. Not only are we inundated with hundreds of ads on a daily basis, we even pay for those ads when we buy branded products like Nike baseball caps and REI t-shirts. If you turn on the radio or television, the programming is completely peppered with ads. When you log onto the Internet, the first thing you see is advertising. Do you doubt it? Okay, close your eyes and tell me the brand of your web browser.