Building Your Online Money Machine

There’s a virtual sea of information about how to build a successful online marketing business. What’s my opinion? Well, having reached that coveted top spot of No. 1 in the Google search results, I can tell you: online business promotion is a machine, and all the parts need to work together.

Online marketing requires, first of all, that you have something to market – a product or service that provides real people with real value. You also need a way of reaching those people and getting them to stride in step with you. With few exceptions, that means you need a website to go along with your product offering. And then your website needs to be found. Google and the search engines use algorithms, mathematical formulas to calculate the quality score of your site and point people to it. This mathematical analysis is a complex array of factors about your web page.

Ultimately, what the search engines are looking for is the quality of the experience that you provide the visitors to your site. The search engines gauge this quality factor by the type of content you provide, its relevance to what people are looking for, and the number of inbound links from top sites on the Internet. In other words, online marketing is a popularity contest. The way to become popular is to provide value, build relationships, and recommend solutions to your site visitors.

So using only one method to get noticed online is not going to get you where you want to go. Since the search engines – especially Google – look at an array of factors, it takes an array of efforts on your part to win this popularity contest. None of these methods are not hard, but they can be time consuming and they require long term vision and even a marathon mindset.

Having said all that, I’ll tell you there is one technique that encompasses most of the elements of a successful online marketing machine, and it’s free. That method is Social Marketing. Whether it’s creating a web presence, attracting new people into your business, or generating “link love” to your site, Social Marketing delivers. With the powerful technology provided for free by Facebook and other social engines, your ability to set yourself apart is limited only by your imagination. If you are looking for ways to enhance your web presence significantly in a meaningful way, develop strong bonds, attract tons of customers, and dominate your niche without spending a fortune – then social marketing can be the quickest path to your online business success.