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  Introduction

  Today, people are looking for something that they can actually respond to in place of the usual books and special reports being provided across the net. Now, more than ever, there is a challenge for the internet marketer to come up with a novel way to entice people into buying a particular product or service.

  Certainly the product which seems to be able to do this is the video product. Video is becoming one of the biggest marketing tools around today. In this SkillBite, we will look at what you need and how you go about making your own video product for the internet.

  There are many reasons as to why the video product is now starting to surpass the written word, and below are just a small sample of reasons.

  • You will find that people respond better to what they can see and hear, rather than what they can just read.
  • People are more stimulated when they watch something that they will enjoy.
  • Using a video rather than with the written word is a great way of conveying information more clearly and demonstrating the product more effectively using a video rather than with the written word.
  • Using this method you are able to present the information in a clearer (and usually a more concise) manner.

  In fact, for many people today, the video product is easily the better option compared to the more conventional options available. But there is one problem that most internet marketers seem to face when using this medium, in that it seems to be a complicated process to actually create one. However, as long as you have the right knowledge on how to proceed, then this should not be the case. In fact, creating a video product should be as easy as making a cake.
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  • But first of all, we need to take a look at the steps that are essential in order for you to produce a good quality video product.
  • Select a subject. It is best that you choose one with which you are already familiar.
  • Select a particular aspect of the subject that you want to discuss in your video. Remember, it must be both engaging and helpful to all your future customers.
  • Prepare an outline on how you will discuss this part of the subject.
  • Carry out any research you need in order to make sure that you have everything at hand.
  • Get yourself a digital camcorder in order to produce the video. You can then decide whether you want to add audio during real time (when actually filming) or during the editing process.
  • If your video involves online affairs, then you need to get yourself a screen capture program. You can download one from many sites, such as camtasia.com. This allows you to capture your computer screen movements in .avi format. Plus, it allows you to record the audio in real time, or you may prepare a different audio file by using Windows Sound Recorder and then synchronizing the two formats later on.
  • You will need to edit the product using a video editing software program (which we will look at in more detail later on in this book). There are certainly plenty of these software programs available for sale, but Windows XP comes with a movie maker program already.
  • Should you be choosing to offer this product as a download to your customers, you will then need to convert the file into a .wmv format in order to compress its size.
  • However, if you decide to physically deliver this video product to your customers, you will need to burn it on to a CD or DVD and then prepare to ship them.
  • Once all the above stages have been completed, your video product is now ready to be marketed.
• About the Author
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  An avid entrepreneur, author, speaker, investor, and charity proponent, Michael Tasner is fully dedicated to helping people achieve their dreams and goals in life and business. As the CEO of Taz Solutions, Inc - a successful web design, marketing and strategy firm, Michael brings a wealth of experience to the table as an expert within the Internet marketing, offline marketing and business development space. His true specialty is his mastery of the marketing world as a complete tool to both grow new businesses and help them to thrive in a very crowded playing field. Michael is also the best-selling author of "Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First"

  Other SkillBites by Michael Tasner:
  The Complete Guide to Twitter Traffic
  List Building Explained

  Contact Michael:
  mike@tazsol.com
  www.tazsol.com
  www.speakermichael.com

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