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  Internet Marketing Advertising - Ad Revenue from Your Internet Business

  Having a website means you have a unique opportunity to make a passive income, or at least make an income that requires low maintenance. One of the best ways to do this is through advertising - receiving compensation for promoting a worthy product, whether it's your own product or someone else's. This is a great way to supplement your existing revenue or even set yourself free financially. Ad revenue is part of the Internet money lifestyle dream - the idea that we can build a series of websites, throw a laptop into a carry-on bag or backpack, and head to Fiji on a moment's notice. Sounds great, doesn't it? Well it is doable with enough effort and a bit of savvy.

  Really when you get right down to it, the only reason to be in business is to bring value to the marketplace. You have to provide value and service to the people you would like to call your customers. If you provide enough value, you can enjoy the Internet Money lifestyle. In my program called eCommerce - Start to Finish, we said that if you provide useful, relevant content on an optimized page; Offer products that solve problems; and develop lasting connections with people; you'll find online success.

  But in order to find those products, people have to know that they exist. That means you have to promote them, whether they're your own or someone else's. What that looks like in terms of advertising is really pretty simple. The steps involved include a) defining a problem that your customer has, whether or not they're aware of it; b) informing them of how they can solve that problem by letting them know about a specific solution; and c) telling them how to get the solution. If you look at any type of effective advertising, you'll see that its promotion does exactly that. From contextual links within a website's content, to banner ads on your mobile phone, or even hour-long infomercials on TV - they're all doing the same thing: defining problems, defining the solution, and helping people obtain the solution.

  Cutting Through the Competition

  Now here's where it gets tricky. We live in a world so completely polluted with advertising, that most people have learned to tune it out. Not only are we inundated with hundreds of ads on a daily basis, we even pay for those ads when we buy branded products like Nike baseball caps and REI t-shirts. If you turn on the radio or television, the programming is completely peppered with ads. When you log onto the Internet, the first thing you see is advertising. Do you doubt it? Okay, close your eyes and tell me the brand of your web browser.
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  Who manufactured your computer? Which search engine do you use? Each answer you give is the result of promotion that's been engrained in your brain. Advertising is pervasive throughout our homes, offices and gathering places.

  You can't leave your house without seeing billboards, murals, branding on buses, and even placards on people's front lawns. It's in restaurants, stores, libraries and schools. Ad Pollution is everywhere, and as an online marketer, your job is two-fold. One, make your promotions seem like what they are: pieces of useful, relevant information about products and services you passionately believe in. Two, fight ad pollution wherever you can. This not only serves to make your sites, blogs and lenses more appealing to your visitors, it also serves to make your product or service recommendations stand out. You can create a more compelling call to action if you're putting forward only one idea at a time. That means, can the ad pollution.

  As a reader scrolls through the typical website, he's inundated with flashing banner ads, Adsense text, contextual ads within the content, and affiliate links within the article he's reading. Most often, this kind of jumbled messaging creates ad pollution that the reader is only wading through, tuning it out instead of carefully considering it.

  It happens like this more often than people like to admit – but it doesn’t have to be this way. The most common causes of ad revenue disappoints include insufficient market research, failure to track daily expenses or simply a lack of basic business knowledge.

  If you’re shuddering because you’re afraid this looks a lot like you, well, that’s why we’re talking right now – to help you avoid these heartbreaking advertising mistakes, and experience genuine, solid online business success!

  Prospects for Your Internet Advertising Income

  You may be wondering, “Will I get rich through advertising?” Uh, NO. Can we keep it real here? You don't mind, do you? Let’s get something out the way: Unless you’re a marketing genius with incredible intuition, the reality is that while your own reasons for creating a website are valuable inasmuch as they’ll keep you going when the going gets tough, the world online is truly a great equalizer. The biggest reason to be in business is to bring value to the marketplace. You can only do this by being of service to the people you’d like to call your customers. If you provide enough value, you can set yourself free financially. It’s very democratic. The power in having a website is that if you keep the focus on the parameters that count, you have a 100% equal opportunity to achieve online business success.
• About the Author
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  Liv Montgomery, the eCommerce Gal, specializes in online business promotion for today's busy entrepreneur, producing quantum results through customer relationships. Liv helps Small Business owners quickly get Page One results on Google and the top search engines, creating and enhancing their web presence with efficient core tactics, value for customers, and servant leadership. She's an authority on web development, SEO, networking and relationship marketing to bring massive value to the marketplace.

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