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  Audio for eCommerce - Using Sound to Boost Your Business

  You may be asking, “Why do I need audio on my website?” Without a doubt, audio is the most versatile tool you can use to promote your online business. Since the early days of radio when listeners were treated to the adventures of the Lone Ranger and Silver, audio has allowed us to take a sneak peak into the lives of our favorite people. Whether you're promoting a product or simply trying to put across a new idea, Audio has the power to transport the listener to another world.

  If your website or blog is silent, you're leaving money on the table!

  More and more online marketers and business owners are recognizing the tremendous benefits of incorporating audio into their online marketing strategy. Multimedia more easily and effectively captivates your audience and grab's the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia increases conversation rates, buy rates, as well as subscription rates for a product or service. And I'm not sure, but I think the introduction to this program might have made my point about the power of audio.

  As an online marketer, here's something to keep in mind. Without media your site appears static to the visitor. Your prospect is coming to your site after seeing hundreds of other sites, and they include media. Savvy Internet Marketers know this and they’re making the most of the technology available today - in many cases for free. For example sound equipment that used to cost thousands of dollars and required an engineering degree to operate has been replaced by multi-track audio production software that you can download from the Internet right now for free, and it doesn't take a 4-year degree to use it. The sample on my program Audio For eCommerce was produced with nothing more than a quality microphone, some open source software called Audacity, and a handful of free sound effects I downloaded from the Internet.

  Now, what you may not know about me as the eCommerce Gal is that I enjoyed a privileged career in the audio industry in New York as well as San Francisco some years back. You can read more about that part of my background at Liv Montgomery.com, if you're interested. The point is, I know how to create world class audio productions, whether we're talking about Top 40 music, radio production, or sound design for children's software.
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  Using the Power of Technology

  Here's what that means to you. What was extremely costly and complicated 20 years ago is now available to you at no cost. Though I have the means to create fairly sophisticated radio drama, the sample I created for my Audio For eCommerce program is something I knocked off in about an hour using completely free tools and a desire to entertain. And the reason I chose to use free tools – and the point I want to make in this program – is that you can do it too. Whether you're interested in creating a simple voice over for your site, or you want to maximize the power of audio for online business, you have the technology at your fingertips. And in this program, I’m going to show you how to use it.

  You've probably noticed that a lot of web Gurus are lending their voice to the sales copy on their landing pages in an effort to increase their conversion rates, and it's not just video we're talking about here. Though it's true video is a compelling medium, audio offers tremendous power. A compelling audio draws people in by leveraging the listener's own imagination. In essence, audio has the power to captivate the listening audience to convert prospects into subscribers and customers.

  Think about it...you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 1 minute audio that supports your sales page. Plain text just doesn't convey your passion for your product, your service or publication. The human voice has the power to influence, motivate, and persuade prospects to take action.

  Audio also allows you to explain selling points much more easily and clearly to captivate your potential buyer. You can describe your product or service and the benefits of using it. Using media conveys professionalism, and most importantly it provides you with something that is essential in any business - credibility. With credibility, you can sell more of your product or service, build your opt-in list much more quickly, and convince visitors to click on a link to an affiliate program you're promoting.

  As an increasing number of online marketers recognize the competitive advantages of media and its power as a communication vehicle, it's become an integral part of the web experience.

  Streaming Audio: Some Really Basic Basics

  Now that we've established the need to make your website talk, let's take a look at how to install streaming audio on your site. If you are thinking that installing sound capability on your website might be beyond your technical capability, then I think you're about to change your mind.
• About the Author
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  Liv Montgomery, the eCommerce Gal, specializes in online business promotion for today's busy entrepreneur, producing quantum results through customer relationships. Liv helps Small Business owners quickly get Page One results on Google and the top search engines, creating and enhancing their web presence with efficient core tactics, value for customers, and servant leadership. She's an authority on web development, SEO, networking and relationship marketing to bring massive value to the marketplace.

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