Keys to Effective Sales

Tips from a Successful Business Development Manager

One of the most important aspects of being an effective sales person is to always keep the customer’s needs in mind. Your top priority is to help your customer achieve their goal(s). So, how do you do that? This SkillBite covers:

• the preparation you need to do;
• the steps to take during a sales call; and
• the actions to take following a call.

Your objective is to build rapport and trust with your customer and help them accomplish their mission. In particular, I will discuss each of the following key factors for being a successful salesperson:

• Know your product
• Know your customer
• Be prepared – Practice
• Provide excellent customer service
• Leverage your partner community
• Provide great follow-up care and feeding

The tips contained in this SkillBite are helpful whether you are selling a product or a service, as well as for the job seeker who is considering a position in sales, or for the experienced Account Executive who may want a quick refresher to improve his sales. I’d love to hear from you on what words of wisdom impacted you most– feel free to reach out to me at betsy.silver@gmail.com.