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About the Author

Rich Lucia is the original creator of the 180 Rule and has held many top level executive positions before deciding to “spread the word” to thousands of organizations. Rich gained his solid leadership foundation while in key positions at IBM, Sprint, ExxonMobil, Unisys and Wang Laboratories. In addition his books and articles have featured the 180 Rule as a center piece for effective problem solving and leadership.

Rich is a seasoned presenter and consultant who uses these skills to both motivate and help organizations take steps in the implementing ideas and achieving results.

Al Lucia CSP is a nationally known speaker, consultant and author who specializes in the people side of business. Al has utilized the 180 Rule in his presentations and workshops for several years and his clients have found value in the concept. It has been especially effective when seeking maximum team involvement in solving a problem or reaching an objective. Both large and small companies benefit from his down to earth, no nonsense “Street Savvy” approach and the 180 Rule fits perfectly. Any one of the ten books Al Lucia has written connects with the 180 Rule showing its broad based application and universal value.

One more thing… Al and Rich are brothers who have consulted with each other throughout their careers. They have pooled their talent and experience and now want to share this creative and successful 180 Rule concept.

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