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About the Author

Rich Lucia is the original creator of the 180 Rule and has held many top level executive positions before deciding to “spread the word” to thousands of organizations. Rich gained his solid leadership foundation while in key positions at IBM, Sprint, ExxonMobil, Unisys and Wang Laboratories. In addition, his books and articles have featured the 180 Rule as a center piece for effective problem solving and leadership.

Rich is a seasoned presenter and consultant who uses these skills to both motivate and help organizations take steps in the implementing ideas and achieving results.

As a sales strategist, Rich focuses on how selling today is very different from selling in the past. Customers have changed, markets have changed and old techniques just don’t cut it anymore. His Selling in the Now platform points out how a holistic approach, using the 3 keys to business development successfully generates revenue today and has earned him the title of Business Development Expert.

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