Introduction

If you want to ensure your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it. Although many people think writing effective copy for the web is easy, it isn’t.

In this book, we will look at the basics of producing good copywriting for the web, but before we start, there are a number of things you should remember.

First, people do not read a website in the same way they would read printed material. In fact, there are three characteristics that affect how a web user will react to the online content of a site.

1. Web users are active, not passive. If they cannot find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there, so if your text is too long, they are less likely to read it.
2. If you want a web user to believe what you have to say, you must be able to back up the hype.
3. Most importantly, do not underestimate the importance of the basics when it comes to copywriting for the web. If you just jump straight into it, you may find yourself in trouble, with your site not being as effective as it should be.fog, back pain, stress, or other minor to moderate physical and mental issues, yoga might be exactly what you need.