Introduction

Welcome back! This is Part 2 in a 2-Part series. After reading part 1, you should have a good understanding of the basics of Internet marketing. You learned that online marketing is much more than putting up a website. It’s about communicating with your customers, promoting your business or product online, and making sure your website content is useful and up-to-date.

So far, you have learned:

• How to get more customers to visit your website
• Which online marketing techniques are the most effective for your business.
• How to create customized content for your website so your customers visit frequently.
• How to use your marketing budget without overspending.

Now, we dive further into some of the deeper elements so you can take your learning to new levels. In this book, you will learn:

• How to reach your customers through email marketing.
• Why co-branding is important.
• How to choose online partners that are right for you.
• How to establish yourself as an expert in your specific industry.

Here we go!