Introduction

Everyone gets too much email — and much of it goes unread! Most email suffers from poor ―so-what‖ subject lines that are easily ignored. Add poor email etiquette, and you have a recipe for bad communication.

This ebook helps you write business emails that recipients promptly read and respond to. You will discover how to:

• Organize an email from the top down.
• Write useful, compelling subject lines.
• Understand and apply email etiquette.
• Use the right tone.

Medium or Message?

Email is a medium of communication, like a phone or envelope. It is NOT the message itself. What does this mean?

You can perform only two actions with email: You can have a conversation. You can send correspondence.

That’s it.

The key is deciding which of the two actions you are performing because the rules for each are different.