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Welcome! This guide contains the simplest and most effective methods for list building. If you are new to list building, this guide contains everything you need to know to get started in the industry.

One of the first questions that pops into people’s heads when someone mentions “list building” is what is it, and why do I need it?

The answer is simple. If you plan to grow your business, you need to create subscriber leads. These are leads to people who may be interested in buying your products and services.

The purpose of this book is to help you learn how to create powerful and effective mailing and subscriber lists (two terms we will use interchangeably). What is the point of these lists? The point is to encourage people enthusiastically to take advantage of all the benefits you have to offer them through your website.

Throughout this book you will find many ways of collecting subscriber leads. These leads will prove to be the lifeline of your business. So let’s get started and find out how you can build your subscriber list for pennies on the dollar.

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