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Pinterest is the fastest website in history to hit more than 10 million unique monthly visitors – faster than Facebook, faster than Twitter and faster than Google+. It went from 4.8 million unique users in November 2011 to 11 million in January 2012, a mere three months. In fact, it’s the third most popular social media site – right after Facebook and Twitter.

While many business people consider Pinterest to be a small site, it’s not at all. In fact, its user base is already huge and it’s growing at an astoundingly fast rate. Business owners simply can’t afford to ignore Pinterest anymore – not unless they’re trying to avoid traffic to their website!

Over 60% of Pinterest users are women. Pinterest is a powerful tool for interacting with female buyers and decision makers online. Shoppers referred to websites by Pinterest are 20% more likely to buy than other social sites, according to sheerid.com, and they purchase about $100 more of merchandise. Cha-ching! I can hear the cash register humming already. Can’t you?

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