Defining Public Relations

There is often some confusion about what the term public relations actually means. There are also many different definitions. PRSA (the Public Relations Society of America), for example, uses the following definition: “Public relations helps an organization and its publics adapt mutually to each other.” Another definition commonly used is: “PR is the means by which your organization becomes known and stays known among your target audiences” (source unknown). Essentially, PR is getting noticed by your key influencers and building relationships with them!

Although every business is different and their needs can vary when it comes to promoting their organization, the products and/or services the organization offers, or the individuals within the company, this ebook will provide you with a basic foundation for developing a public relations program to help your organization reach its goals. It primarily focuses on the strategies and tactics used for business-to-business versus business-to-consumer organizations as there are different techniques that can be used when promoting products or services to consumers versus other businesses.