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And while Twitter requires consistent activity in order to really take full advantage of its incredible resources, you can easily create an account and begin building a targeted list in little time, eventually generating a significant “following” of those who are interested in receiving your updates.

Within the Twitter community, people who choose to add you as a contact are referred to as “followers”, and similar to a mailing list, each follower can be considered a warm “lead”. Each follower you receive should be interested in the niche market you are catering to, so building a massive follower base isn’t the best way to go. Instead, you want to build QUALITY lists of followers that are genuinely interested in your broadcasts and likely to respond to your offers and messages.

Think about Twitter in a similar way as you would when building a mailing list or newsletter base. If you have 100 targeted leads who have decided to subscribe to your e-zine and actively respond to your offers, and on another list you have 1,000 leads who are not genuinely interested in what you are offering, which list do you believe would produce the best results or will be easier to monetize?

Quality wins over quantity every time.

So, how can you begin to take advantage of the Twitter phenomenon and grow a targeted following of loyal readers, and buyers?

It all begins with setting up targeted Twitter accounts that are designed to build brand awareness and truly connect with your target audience.

Let’s begin.

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