Using the Power of Technology

Here’s what that means to you. What was extremely costly and complicated 20 years ago is now available to you at no cost. Though I have the means to create fairly sophisticated radio drama, the sample I created for my Audio For eCommerce program is something I knocked off in about an hour using completely free tools and a desire to entertain. And the reason I chose to use free tools – and the point I want to make in this program – is that you can do it too. Whether you’re interested in creating a simple voice over for your site, or you want to maximize the power of audio for online business, you have the technology at your fingertips. And in this program, I’m going to show you how to use it.

You’ve probably noticed that a lot of web Gurus are lending their voice to the sales copy on their landing pages in an effort to increase their conversion rates, and it’s not just video we’re talking about here. Though it’s true video is a compelling medium, audio offers tremendous power. A compelling audio draws people in by leveraging the listener’s own imagination. In essence, audio has the power to captivate the listening audience to convert prospects into subscribers and customers.

Think about it…you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 1 minute audio that supports your sales page. Plain text just doesn’t convey your passion for your product, your service or publication. The human voice has the power to influence, motivate, and persuade prospects to take action.

Audio also allows you to explain selling points much more easily and clearly to captivate your potential buyer. You can describe your product or service and the benefits of using it. Using media conveys professionalism, and most importantly it provides you with something that is essential in any business – credibility. With credibility, you can sell more of your product or service, build your opt-in list much more quickly, and convince visitors to click on a link to an affiliate program you’re promoting.

As an increasing number of online marketers recognize the competitive advantages of media and its power as a communication vehicle, it’s become an integral part of the web experience.

Streaming Audio: Some Really Basic Basics

Now that we’ve established the need to make your website talk, let’s take a look at how to install streaming audio on your site. If you are thinking that installing sound capability on your website might be beyond your technical capability, then I think you’re about to change your mind.