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While it is true that coming up with original content takes longer than simply cutting and pasting canned content onto your site, the benefits far outweigh the time spend in the endeavor. When given a choice between going with tired old copy that can be found all over the Internet and coming up with something new and different, always go for the fresh web copy.

How to Mind Map Your Offer & Craft Your Sales Copy Flow

Mind mapping is a valuable tool when it comes to creating effective sales copy. While not everyone is familiar with the concept of a mind map, chances are you have seen the approach used to great effect.

Essentially, mind mapping is the presentation of a collection of ideas, concepts, or words that all relate to some type of central understanding. When it comes to applying this approach to the flow of your sales copy, mind mapping can provide some interesting and unique ways to identify benefits of your product that will attract the right consumer market. Here are some ideas of how to use the mind mapping approach.

  1. Identify your central understanding. In this case, that would be your product offering. This will serve as the point of destination that all other attributes will map back to. Keeping your product as the central focus will make it harder to drift during the course of identifying elements for your sales copy.
  2. Use single word designations to identify the main functions of your products. This broadens the central theme, but is still vague enough to allow for more investigation.
  3. Take it one level deeper. Within the context of those broad themes or ideas, provide examples of how your product benefits work. For instance, if you are selling a carpet cleaner, one broad theme may be the deep foam action. Drilling a little deeper, you can also note the foam lifts dirt easily from both carpet and furniture upholstery.
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