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  • Page 1

    Introduction

    If you want to ensure your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it. Although many people think writing effective copy for the web is easy, it isn’t.

    In this book, we will look at the basics of producing good copywriting for the web, but before we start, there are a number of things you should remember.

    First, people do not read a website in the same way they would read printed material. In fact, there are three characteristics that affect how a web user will react to the online content of a site.

    1. Web users are active, not passive. If they cannot find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there, so if your text is too long, they are less likely to read it.
    2. If you want a web user to believe what you have to say, you must be able to back up the hype.
    3. Most importantly, do not underestimate the importance of the basics when it comes to copywriting for the web. If you just jump straight into it, you may find yourself in trouble, with your site not being as effective as it should be.fog, back pain, stress, or other minor to moderate physical and mental issues, yoga might be exactly what you need.
  • Page 2

    Why Writing Copy for the Web is Different

    One of the most important reasons why copywriting for the web is different is that the mindset of those who are going to be reading it is different. More often than not, web pages are found via search engines. This is very significant, as it means that the person reading your site is focused on finding a particular product, service or piece of information.

    Anyone visiting your site for the first time via a search engine will have a few questions in mind: "Have I come to the right place?," "Will I find what I'm looking for at this site?” and “Do I feel that I can complete the task I set out to complete at this point?"

    Your writing needs to provide answers so that the visitor knows exactly what they are looking for. It is vital that you answer the questions above in both your headline, and any sub-headlines you may have so you can secure a response from the first time visitor immediately. Then, throughout your copy, be sure to reassure the visitors that they are in the right place and that they should continue to read on.

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Copywriting Basics: Your Guide to Copywriting For The Web

Are YOU Ready to Learn the Simple, yet Effective Techniques That Successful Web Copywriters Have Perfected?

Learning web copywriting on your own could take ages…Accelerate your learning process, and become an effective web copywriter immediately!

Writing effective web copy is one of the best skills to have. If you can write your own profit pulling copy, you’ll be miles ahead of your competition. Besides that, you can save a TON of money on your sales letters. A highly skilled copywriter can command several thousand dollars to write just ONE sales letter.

The goal of any good copywriter is to get the reader to take some kind of action – usually order your product or sign up to your mailing list. If the reader does not take action, you don’t succeed.

By learning some simple techniques, you’ll be able to increase the number of people who take the action you want them to take. This is obviously the result you’re looking for, isn’t it?

Here is what you will learn inside this guide….

  • Copywriting requires a plan. Writing efficient copy means that you need to accomplish some research and understand your visitors’ needs. We’ll tell you what research works, and how to use it to your advantage.
  • Create powerful headlines. Your headline is the MOST important part of any copywriting. Messing this up will leave you with disappointing results.
  • Use effective keywords. Search engines are the most important tool on the web for bringing new customers to a site. We’ll give you some tips for finding the best keywords to get more visitors to your site.
  • And a lot more!
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