• Sample pages
• Page 1
  • Move
  • Close

  Introduction

  If you want to ensure your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it. Although many people think writing effective copy for the web is easy, it isn’t.

  In this book, we will look at the basics of producing good copywriting for the web, but before we start, there are a number of things you should remember.

  First, people do not read a website in the same way they would read printed material. In fact, there are three characteristics that affect how a web user will react to the online content of a site.

  1. Web users are active, not passive. If they cannot find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there, so if your text is too long, they are less likely to read it.
  2. If you want a web user to believe what you have to say, you must be able to back up the hype.
  3. Most importantly, do not underestimate the importance of the basics when it comes to copywriting for the web. If you just jump straight into it, you may find yourself in trouble, with your site not being as effective as it should be.fog, back pain, stress, or other minor to moderate physical and mental issues, yoga might be exactly what you need.
• Page 2
  • Move
  • Close

  Why Writing Copy for the Web is Different

  One of the most important reasons why copywriting for the web is different is that the mindset of those who are going to be reading it is different. More often than not, web pages are found via search engines. This is very significant, as it means that the person reading your site is focused on finding a particular product, service or piece of information.

  Anyone visiting your site for the first time via a search engine will have a few questions in mind: "Have I come to the right place?," "Will I find what I'm looking for at this site?” and “Do I feel that I can complete the task I set out to complete at this point?"

  Your writing needs to provide answers so that the visitor knows exactly what they are looking for. It is vital that you answer the questions above in both your headline, and any sub-headlines you may have so you can secure a response from the first time visitor immediately. Then, throughout your copy, be sure to reassure the visitors that they are in the right place and that they should continue to read on.

$4.95