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  Introduction

  Adopting the right mindset is the missing link in determining whether women-owned businesses will be successful in doing business with the government. Some of the assumptions holding women back include: “My business is too small to do business with the government,” ”There will be too much paperwork involved,” or “I attended a workshop and now I feel completely overwhelmed.”

  As the owner of a woman-owned business, the biggest obstacle for me was my mindset, which made the difference between failing and succeeding in gaining the government as my customer. In the end, I succeeded and this book will show you how to do the same!

  I’ll explain the 5 essential mindset shifts that will make you successful. I’ll provide the information you need to understand government thinking, and then I’ll outline 9 successful strategies that work.

  If you read this book and apply what you learn, you will increase your ability to win contracts and take on the government as a customer. While this book is written for women-owned businesses, men may find it helpful as well and at the very least, it will help them gain an insight into how women approach various situations in business.
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  Develop the Right Mindset

  Quoting my husband, Eric Newcombe..."People spend 99% of their time telling themselves they are unable to accomplish a task because they are scared."

  Your mindset is key to your business success and it is critical to becoming a successful government contractor. In order to experience your maximum business potential, the entire process begins with a complete shift in the way you think about doing business with the government, because with the wrong mindset you are doomed to fail.

  What is mindset? According to the Encarta World English Dictionary, it is a set of beliefs or a way of thinking that determines somebody’s behavior and outlook. I define it as an attitude that allows us to see the connection between our business beliefs and that of the larger organization, be it government, non-profits, or private sector. In understanding this connection, we gain a greater understanding of and appreciation for our business and others in this diverse world of business.

  Changing your mindset is all about having the right attitude and while that is not something that comes automatically, a positive attitude can be one of the greatest assets that you can nurture in your business. It will determine how far your company will go in developing and achieving new outcomes.

  In a perfect world, a business owner’s attitude is reflected in their business thoughts, beliefs about the business and the image of their business. Business owners often choose to have a positive attitude no matter what economic times they are facing. As the CEO, if you have a positive attitude, you will attract good things to your business, such as positive employees that believe in you and positive customers that trust you and depend on your services or products. The good news is that you have complete control over both situations, and if done properly, you will increase your business’ bottom-line.
• About the Author
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  Garnett Newcombe is the CEO and Co-founder of Human Potential Consultants, LLC (HPC), which provides workforce solutions to governmental agencies at the federal, state and national level. Established in 1997, HPC has three solution-oriented divisions to deliver services to its customers. 1) Workforce Development - Pre-employment and job creation services for specialized populations requiring the necessary adjustments and re-adjustments for work readiness and employability. 2) Human Capital Management – assist government agencies requiring additional support personnel in meeting their agency mission. 3) Project Management – support services assist community-based organizations and correctional facilities with individuals re-turning to the community.

  As Co-Founder of CEO Real Talk initiative, a national speaking series designed to deliver effective business strategies that promote long-term profitability in today’s competitive marketplace, Newcombe speaks to groups of entrepreneurs and business leaders across the US; Website: (www.ceorealtalk.com). She is a Count Me In for Women’s Economic Independence board member, a non-profit organization, which focuses on women business owners succeeding to become millionaires. She is a member of the American Sociological Association (ASA), American Correctional Association (ACA) and National Correctional Industries Association (NCIA).

  Newcombe has over 30 years of experience in community outreach, recruitment and program development. Her expertise in research and project management evolved while teaching as an Adjunct Professor at several Southern California community colleges and California State University, Dominguez Hills, for more than ten years. In addition, Newcombe is a wife, mother, mother-inlaw, grandmother and a sister to 11 siblings. All family members keep her grounded and focused.

  Connect with Garnett Newcombe:

  Website:
  www.hpcemployment.com

  Facebook:
  https://www.facebook.com/pages/Human-Potential-Consultants-LLC/126162877540906

  Linkedin:
  http://www.linkedin.com/pub/dr-newcombe/2/7b/75b/

  Office Locations

  California Office
  500 E. Carson Plaza Drive - Suite #127
  Carson, CA 90746
  Office: (310)756-1560
  Fax: (310)756-1562

  Michigan Office
  220 Bagley, Suite 705
  Detroit, MI 48226-1412
  Office: (313) 964-4446
  Fax: (313) 964-4401

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