As you venture into the realm of eBook publishing, you will find yourself writing in detail about all manner of topics and their importance to your industry as a whole. As you work your way into certain smaller topics and their niches, you will sooner or later find yourself faced with a negative aspect of the industry that needs to be addressed in your writing.

Mentioning these negative aspects is more damaging to your attempts to publish a eBook than you might think. Authors frequently get ambitious, taking these small negatives about their industry and blowing them far out of proportion. What starts off as a simple warning about how a certain aspect can be challenging ends up turning into entire business eBooks filled with bad thoughts and negative images.

The simple way that human nature works causes us to focus on negative aspects. Mentioning any negative aspects of the topic you want to publish a eBook about is tricky business. When you do mention one of those known negative aspects, you must be careful to do so either in a passing or positive manner. This is especially true in business eBooks, where your good review and prospective future purchases rely on having happy, positive customers at the end of the reading session.

When you mention a negative aspect in your eBook, always approach it with a fully explained background. Make certain that your reader is 100% aware of when this negative aspect will happen, why it happens, and how it will happen. Once you have explained all of this in your attempts to publish a eBook, follow it up with advice on how to prevent it from happening in the first place.

By adding in the how’s, where’s and why’s, you are taking a negative thing and turning it into something that is useful to your business eBooks readers. Instead of feeling hopeless or unable to overcome this problem, you reader finds the fact that the problem occurs, followed promptly by how to prevent it from occurring at all.

It is in the knowledge of how to prevent bad things from happening that your readers will see the negative aspect as a positive lesson instead. Focus your writing more on the lesson of prevention than on the negative effects that happen if prevention fails. This will prepare your reader for the negative aspect of your industry without frightening them away.

Keep in mind that your readers have come to your corner of the Internet to learn everything they can about a certain business skill. Through learning lessons about the positive ways to prevent negatives from happening, your clients will feel as if they have learned a lot, and come back to you for future business eBooks. Meanwhile, your competitors who focused completely on the negatives will be getting poor reviews and see declining sales, simply because of their negative train of thought.