Twitter is primarily a social network and people frequent the community to learn more about others who share their interests and passions. They aren’t there looking to buy products or sign up for service offers, so you need to take an indirect route in order to really maximize your income and stand out in the marketplace.

Begin by creating a newsletter focused around your niche topic. Then, set up a simple squeeze page that offers an incentive to those who visit. This could be a special report, a weekly newsletter or even a full-length information product.  Your subscribers will receive instant access to your incentive offer once they confirm their requests to subscribe to your list.

The next step is to build relationships with your subscribers, and you do this by following up with additional free content and resources.

You never want to start sending out promotional based offers until you’ve established your footing, and have really done your part in connecting with your audience. People need to trust you, and see you as a viable source for quality information, and while this takes time, it will pay off in the end.

Make sure you include a direct link to your new squeeze page right on your Twitter profile account, and once you’ve established a following, start posting updates on your website so you can begin directing traffic there.

Make sure your opt-in form appears on every page of your site, and if you really want to save time and money, consider using WordPress to create a niche-oriented blog. Not only are they exceptionally easy to create, but you can also schedule content to auto-post on a regular basis, freeing up your time and resources.

Tip: An opt-in box should appear on the side template of your WordPress blog so that it’s visible on every page. You can quickly integrate an opt-in box with a free copy of Code Banter’s “Autoresponder Blog Plugin” available at http://www.Codebanter.com