Writing an eBook isn’t an easy business. Condensing your knowledge into a series of short how to eBooks can be a frustrating undertaking. Many experts find it difficult to communicate concepts from their field in a manner that can be understood by non-professionals. It can also be hard to narrow one’s knowledge into discrete topics to write about in an eBook.

One step that can help make it easier to write an eBook is to determine exactly what it is that you want your eBook to accomplish. Are you trying to increase your appearance as an expert in your field? Are you trying to create more business for your company? Are you trying to educate your target market? When you decide what you want your book to do for you, you will be able to better construct the book for that purpose.

Once you know your primary objective, you’ll be better able to identify the topic that makes the most sense to write about. If you’re trying to build your brand, for instance, you might choose to write about why a professional is advisable and how to find a good one. If you are trying to educate your target market, then you might cover other issues, such as a checklist of considerations for proceeding on a do-it-yourself basis. If you narrow down your topic properly once the primary objective has been identified, you will find yourself with a pile of ideas for how to eBooks and a plan for making them achieve your goals for you.

Take your primary objective and topic for this eBook, write them down, and tape them to your monitor. After every step in the eBook writing process, stop and ask yourself whether or not what you have so far is in line with your primary objective and representative of your topic. In writing a short eBook, you need to keep stay on track and be consistent with your primary objective. If something doesn’t further your eBook’s purpose, take it out.