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  Know Your Desired Outcome

  Right now you’re going to learn processes which can make today better and your tomorrow exceptional.

  A number of years ago there was a salesman from a high-tech Fortune 500 company who was ready to quit. He was burning out. He was referred to me by his manager for assistance. The difficulty was this. He was really clear about what he valued in life and he was really clear about what his goals were that he wanted to achieve. He had goals for home and family, for work, for health, nutrition, finances, actually for most areas of his life.

  His number one value was being with his wife and children. Along with that was spending quality time helping raise his family, doing things in the community, coaching little league, and participating with his church. These things were of highest value to him.

  Though his life seemed to be working well and he was achieving his goals, making good income, his family was a pleasure, the kids were doing great, he and his wife had a good relationship—still he felt lousy. For probably a year, he found himself so depressed that he could barely function. He couldn’t figure out why, though everything seemed to be just fine.

  The Internal Conflict

  When we looked closely at his problem, the conflict became obvious. His number one goal was financial. It was to be the best salesman of his product within his corporation for the United States—and he was. As a matter of fact, he had been the number one salesman for two years in a row. So he was succeeding wildly with his top goal, but it required him to be gone 40% to 50% of the time.

  The problem with this was, that it was in opposition to his number one value—family life, and spending quality time with his wife and children.
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  Do you see any problem with this? Do you see any conflicts that come up between his number one goal and his number one value? He couldn’t be home as much as he desired because he was gone selling. And when he was gone on the road selling, he felt guilty because he wasn’t home with his family. And often, when he was home, he felt guilty because he wasn’t out working and selling.

  When we clarified what was really going on, and analyzed what his goals were and where he wanted to go, we figured out how to better support both his goals and his values. He found a way to diminish the amount of travel he had to do. He figured out higher quality ways that he could spend time with his family while still leaving time to take care of his customers.

  After clarifying where he wanted to go in his future in both work and family, he no longer felt out of control and wanting to quit. His life was working more effectively. He actually became more productive because he was clear about what was really important to him. He figured out ways to go about doing it that didn’t detract from that which was most important to him in his life.

  Yes, money was important and he wanted to do well professionally. He was a real competitor and wanted to be the best as far as selling and working within his organization but it was crucial to him that he make sure that he had time for his relationships. So we found a way to balance those.

  In your life you need to be really clear about what your most important goals are and you also need to be really clear about what you value. Because if those two things conflict or overlap in a way that is not healthy, what happens is that you have inner turmoil.

  So we’re going to spend some time looking at how to begin making sure that your goals are on track and they’re aligned with your values. How to take the things that are most important to you and make them come alive in your mind and in your life to help you get where you want to go easier and faster.
• About the Author
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  For nearly thirty years Dr. Larry Iverson has educated, motivated and entertained audiences. From his work with Olympic and world-class athletes to the main platform of Fortune 500 conferences, Larry delivers persuasion and communication strategies you can apply right now. Larry blends vision with his background as a Clinical Psychologist in guiding you on an insightful journey, while you develop insights that assist your personal development. Larry masterfully uses enthusiasm and humor to help you gain control in your life.

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