• Sample pages
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  Introduction

  If you have a business and want to be successful, you need to think creatively and outside of the box. The Internet is the perfect place for small businesses to establish their marketing campaign. Using the Internet for advertising is extremely cost-effective because it is measurable and can be targeted to the audience you want to reach. Internet marketing allows you to compete with the competition and come out ahead.

  The definition of online marketing is: placing your business or product on the Internet for millions of users to access so you can turn your website into a strong tool to maximize your sales and business potential.

  Online marketing is much more than putting up a website. You will also need to learn to communicate with your customers, promote your business or product online, and make sure your website content is useful and up-to-date.

  From this book, which is Part 1 in a 2-Part series, you will learn:

  • How to get more customers to visit your website
  • Which advertising channels are the most effective for your business.
  • How to create customized content for your website so your customers visit frequently.
  • How to use your marketing budget without overspending.

  Let’s get started!
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  Reaching Your Target Audience

  A big factor to successful online marketing is knowing who your target audience is and how to reach them. To determine what types of customers you are trying to reach, you should be asking yourself the following questions:

  • What age group are you trying to sell to?
  • Are you selling to a specific ethnic group or gender?
  • Will most of your customers be married or single?
  • How fast will your audience’s Internet connections be?
  • Will you target customers have children?
  • What level of education will most of your customers have?
  • Where will most of your customers live?
  • Will your customers have any specific hobbies?

  The more you know about your customers, the easier it will be to come up with a marketing plan. You’ll also be able to design a website that is the most appealing to those customers. The biggest advantage of marketing on the Internet is that it allows you to become very targeted towards your desired customers.

  Personalizing Your Website

  Even if you’re not selling a product or service that is for a specific target audience, you still need to have a website that is personalized. For example, even though Amazon sells products that appeal to all target audiences, they have still managed to create a personalized website that fits every customer. This is the goal of personalization technology. One mistake that many small online businesses make is to focus only on self-promotion. The bottom line is that customers don’t care about you. They only care about what you can do for them. When someone visits your website, you have about ten seconds to get their attention before they move onto the next website. That means you have ten seconds to tell this person why it is that they need you.
• About the Author
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  Faith M. Davis is both an author and a freelance writer focusing on the subjects and industries she knows and loves most: marketing, freelance writing, copywriting, holistic health, wellness, self-help, metaphysics and inspirational topics.

  Her articles have been featured globally in Vitamin Publications, Wisdom Magazine, inspiremetoday.com and successtelevision.com. As a freelance writer, she has written web copy, blogs, articles, brochure copy, press releases, email blasts, eBooks, marketing campaigns and more for various businesses in the holistic industry, and she has ghostwritten several books for best-selling authors.

  As an author and copywriter with a background as a certified life coach, and as a lifetime participator in holistic health practices, she is uniquely qualified to write for the holistic industry. Her 10-year position as Director of Marketing at a thriving printing company in Pennsylvania has given her tremendous experience in marketing and copywriting, and when coupled with her love for the holistic industry, her writing is nothing short of powerful.

  Discover other titles by Faith M. Davis at SkillBites.net:
  Online Cash Idea Vault – Part 1
  Online Cash Idea Vault – Part 2
  Freelance Freedom for Writers

$4.95