Entrepreneurship

How to Get More of What You Want

How to Get More of What You Want was born from Gary Brunson’s three decades as a business consultant to entrepreneurs. He realized that while his clients came to him with all kinds of situations, a common denominator for many was that getting what they wanted seemed to elude them. With the processes described in this book, Gary has been able to help them get back on track and achieve the satisfaction of actually getting more of what they want. By reading this book, you’ll gain the benefit of the questions he uses to guide clients to re-evaluate and reset their thought processes as well as their habitual patterns of relating to others. Then you can make your own action plan to get more of what is most important to you.

I love this book, and I’m fortunate to have the author and his wisdom in my life. Gary fortuitously wandered into my world eight years ago at a time when my business and personal life were in a state of upheaval. In that brief exchange, he instantly captured what I was going through and how unhappy I was that I was not getting out of life what was truly important to me. I immediately began working with him both on myself and on my business. Thus began a journey of self-discovery and wonder that continues today. The insights Gary shares in this book have positively impacted how I relate to others in every aspect of my life. Gary gave me the tools to navigate every difficulty and challenge. He truly made a difference in how others, and I myself, perceive who I am in ways that allow me to understand and get what I want out of my life.
Tom Koroch
President and Managing Partner, Elk Components Inc.
Elkhart, Indiana

Gary has walked me through numerous variations of the outline in this book. I have gained insight into my motivations that were not immediately apparent, especially not apparent to me. Working through this process has assisted me in creating practical action plans to address road blocks in my business development. Furthermore, this process has given me valuable insight into the reasons I allowed these road blocks to develop in the first place. The way Gary has used this and other insightful processes has helped my entrepreneurial journey move from reactionary desperation to one of strength and intentional expression.
Jonathan Corbin
Owner, My Tree Climber Inc.
Goshen, Indiana

Gary has been a great guide to me. Be it in dealing with business owners or support staff, he taught me to look at situations from completely new perspectives. As a coach, he showed me the value of questioning techniques and the value of introspection. A discussion with him at any time has made me feel rejuvenated. Each time I have emerged from uncertainty to a point where I could see the end of the tunnel. What I liked the most about working with him is that he always acknowledged my fear first and yet made me see solutions to my apprehensions through discussions with him.
Ray Hunsberger
Vice President of Human Resources, Cardinal Services
Warsaw, Indiana

Gary has been a valuable resource over the past seven years in helping me move my business forward. His experience and approach to business have helped me become more decisive and profitable.
Mike Presnal
President, MCE, Inc.
South Bend, Indiana

As a solo lawyer, I contacted Gary with the desired outcome that my time would no longer be the sole method to support my family. With Gary’s guidance I’ve achieved that. First, he held me accountable to memorialize the systems of my law firm and then benchmark a management employee position. As a result, my company hired my best employee ever. Second, Gary helped me replicate the systems and apply them to two additional businesses we created. Because those systems now clearly communicate my expectations and streamline our processes, those businesses are now adding to my retirement funds as they are managed by my best employee ever.
Michael Metz
Attorney
Elkhart, Indiana

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Get Past the Obvious

As a small business owner or entrepreneur, there are many obvious things that are clamoring for your attention: get clients, do the work, pay the bills, etc. But what about the less obvious? From being in business for over 14 years, we believe that it is vital to get past the obvious and address the hidden nuances, problems, and attitudes that can derail you – whether you are a start-up or you’ve been in business for 10 years, whether you are the CEO, CFO or a manager in Human Resources or Purchasing.

This book will increase your awareness in four key areas of business development, giving you a realistic foundation to promote long-term profitability. We know the power of these “less than obvious” issues, because we have been through them all – and have come out the other side with our businesses stronger than ever. You’ll learn:

  • Five factors that can destroy your business if not addressed;
  • Five strategies that will enable you to hire the best workforce;
  • Five highly dysfunctional decision-making behaviors that all small business owners, managers, directors and coaches should be aware of – and avoid; and
  • Five techniques that can help you achieve a true, healthy work-life balance.

It’s time for real talk about real issues – so you can discover real solutions.

I found this quick read to be relevant and insightful, certainly worth the time for any small business owners. It proved to be that gentle reminder that the obvious is not always quite so obvious in the demanding world of an entrepreneur.
Marneta House
CFO & Co-Owner of Futureage Enterprises
Inc., Palmdale, CA

This book is a blessing. The chapter on the Five Essential Strategies for hiring the Best Workforce is not only interesting to read, but I firmly believe that it would save many small businesses from making some serious mistakes and lead them to success and wealth. Every new business owner should share this book with their hiring managers and human resources team. The strategies discussed in the book will enable any business owner who implements them to build an awesome workforce and bring control and success to their business.
Elease Minor
CEO Important Details Inc., Vallejo CA

I read Get Past The Obvious and found it to be a very easy read with a reminder of the “less obvious”. Having been in business for over 15 years, I had “hidden nuances” that needed to be addressed. The book increased my awareness of certain issues. This book will definitely help many with their business development.
Bridget Smith
CEO & Founder, Short Cutz by Bridget,
Emeryville, CA

What an amazing book I found it to be. The book was a quick read, clear and easy to follow. Having been a business owner, I could definitely relate to the nuances that we all fall prey to when running a business. I saw myself repeatedly in the book from not understanding my finances to working in the business instead of on the business. I would highly recommend this book to my colleagues who have stepped into the world of entrepreneurship. Thanks for your insight and candidness.
Joyce Redd
Employment Manager, Alameda County
Behavioral Vocational Program, Alameda CA

The saying “Good things come in small packages” is the first thing that came to mind after reading Get Past the Obvious! This book has great insight on what is needed not only for business proprietors, but also for directors and managers in the day-to-day operations of an organization. Its strategies surrounding “work-life balance” will now hang over my desk. Thanks, Garnett and Kay, for the invaluable information.
A. Renee Daniels
TPMG Service Manager East Bay Area
Oakland, CA

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Fundamentals of Job Interviewing for Managers

A good employee is hard to find and this difficulty increases proportionally to the position to be filled; i.e., the higher the position the more difficult the search and the vetting of candidates. 42% of employee turnover could be eliminated with an effective interviewing and hiring process. This statistic should motivate managers to take the process seriously and become experts at it.

For small businesses it’s even more important that managers be skilledin the entire process of selecting employees because the business can ill afford the cost of turnover or unsuitableemployees. A key component of the selection process is interviewing candidates.Sadly, there are many managers or supervisors who are not good interviewers or are not skilled or confident in the processes of selecting and hiring employees.

Interviewing is an art, more than a science and like everything else it requires practice. The interviewer must feel comfortable doing it and must have self-confidence in his/her abilities both in the job he/she represents and as an interviewer.

In this book you will learn:

  • strategies forhiring employees;
  • a procedureforselecting the right candidates; and
  • a productive interview method.

Fundamentals of Job Interviewing for Managers provides a clear, concise view into what can be, at times, a difficult and painful process. By adopting these principals, a manager can remove much of the pain caused by hiring the wrong person. The concepts captured here are useful for all levels of hiring and supervisory roles from the interview through to the post hiring performance review activity. Oswald has captured the essence of the pain points and prescribes some great preventative measures.
Bruce A. Weintraub
President & CEO
Weintraub Telecomm, LLC

There is no more critical decision facing a business owner than hiring. A wrong hire can have a huge detrimental impact on the business. While there is no way to erase all risk and uncertainty in hiring, following the process and procedures laid out by Mr. Viva will certainly go a long way in minimizing risk, and will result in a much better hire than just gathering resumes, recommendations and interviews. It is logical, easy to understand and follow and most importantly, makes the owner think about not only the type of person he or she wants for the job, but how to hire the right way and for a better outcome.
Buddy Hull
President
TAB Atlanta East.

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Creating a Business Plan

Creating a business plan is a powerful tool for enabling key executives and owners to guide the business through the many challenges it faces. Following the outline presented in this publication will allow the person or group creating the plan to create their own individual presentation that will be effective and help form the core strategies of their company, as well as attract the capital necessary to take the organization to the next level.

Mr. Mintz’s ebook is a must-read for established and prospective owners of small business establishments who want to succeed in today’s challenging and competitive business environment. This guide is comprehensive yet easy-to-follow as it takes the reader through the process of writing and preparing a business plan. The information is presented in a practical, clear and concise manner.
– Dr. Roberta Harris
Dean, King Graduate School, Monroe College

Developing a business plan is an essential first step when deciding to start or expand into a new business. Peter has written an excellent resource for those who are new to the game. Whether your plan will be used as a tool to guide the progress of your company or to attract investors, this primer on writing a business plan will enable you to take the first step after dreaming up your idea.”
– Martin Magida
Carter Morse & Mathias

This book provides an excellent overview and some very important specific information for anyone who needs to write a business plan for fund raising, operational or strategic planning purposes. As the former Chief Financial Officer of Thermo Fisher Scientific for nearly five decades I was involved in starting up dozens of new business entities and building the company from just a concept to the $20 billion international conglomerate it is today. In all these endeavors, a book like this would have been a must read for the executives and owners that I had to guide through the process.
– John N. Hatsopoulos
Co-founder of Thermo Electron Corporation – now Thermo Fisher Scientific (NYSE:TMO) – and the retired President and Vice Chairman of the Board of that company

Peter Mintz has called upon his years of professional experience in writing business plans to write a book explaining the importance of business plans and how they can be written intelligently. Indeed, the book is a primer for business plan writing which should be read by all those interested in starting a business and doing it right from the start. It’s concise and easy to read and will do much to lessen the fear of tackling a very necessary document.
– John Attalienti
Former Director of Research, Argus Research

Peter is an expert on this subject. He has written literally hundreds of business plans for small businesses, helping many of them to raise significant funding. I commend to you both his expertise and writing style.
– Mark Blundell
Chairman and CEO, SA international, Inc.

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Grooming Your 2nd in Command

This book will walk you through the process of turning over some of the management responsibilities of your organization while improving your own leadership skills.  You will have more time to devote to those business activities that you enjoy most and deliver the greatest value to the organization.  Following these principals will give you confidence in your work force and their ability to manage in your absence.

“For those business owners who institutionalize the powerful lessons from this simple book and put them into practice, the rewards will be extraordinary and will provide an intentional lasting legacy of their vision and business.”
– Mark Deterding
Founder of Triune Leadership Services

“This is a clear and straight-forward primer on the steps you will need to take to lead your company into the future, and prepare it to be the success that you have devoted yourself to.  You really need to read and absorb these lessons.”
– John E. Hart
Retired Co-founder and CEO of DDL, Inc.

“This book is full of great leadership tools that every business owner needs to know.”
Lesley A. Farmer
KLC Financial, Inc.

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