• Sample pages
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  Introduction

  Welcome back! This is Part 2 in a 2-Part series. After reading part 1, you should have a good understanding of the basics of Internet marketing. You learned that online marketing is much more than putting up a website. It’s about communicating with your customers, promoting your business or product online, and making sure your website content is useful and up-to-date.

  So far, you have learned:

  • How to get more customers to visit your website
  • Which online marketing techniques are the most effective for your business.
  • How to create customized content for your website so your customers visit frequently.
  • How to use your marketing budget without overspending.

  Now, we dive further into some of the deeper elements so you can take your learning to new levels. In this book, you will learn:

  • How to reach your customers through email marketing.
  • Why co-branding is important.
  • How to choose online partners that are right for you.
  • How to establish yourself as an expert in your specific industry.

  Here we go!
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  Email Marketing

  As the Internet has grown, email marketing has become one of the most efficient and cost effective tools for online marketing. Marketing through email increases your brand loyalty and your customer service through the eyes of your customers. When permission based email marketing is done right, it can be more effective than any other type of online marketing strategy.

  The number one activity online is email. This is why email can be used as a great online marketing tool. Many Internet users say that they would rather get marketing messages in their email than be bothered by sales phone calls at home.

  Permission Based Email

  One important key to an effective email marketing strategy is to only focus on permission based mail. This means that customers need to choose to receive mail from you. This is known as “opt in.”

  You should never rent or buy an email list since this is considered to be spam. No matter what the owner of the e-mail list will tell you, the majority of the addresses on the list did not opt-in to receive email or to have their personal information sold to you. When you send email to people who don’t want it, you’re sending spam.

  Spam will give your company image a cheap look and take away any trust that customers have in you. You want leads that are quality and not quantity and this means building your own email list. You’ll find that having a targeted, opted-in list will be tremendous to you and your business.

  The one thing you need to remember is not to abuse a person’s trust once they give you their private information and email address. Let your customers know that you value their trust and will respect their privacy.

  You can do this through a privacy policy on your website where you promise not to sell information to other businesses or vendors. You can go so far as to let your customers know what you’ll be emailing them and how often they can expect it. Always provide people with the option to remove themselves from your email list. This promotes customer confidence.
• About the Author
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  Faith M. Davis is both an author and a freelance writer focusing on the subjects and industries she knows and loves most: marketing, freelance writing, copywriting, holistic health, wellness, self-help, metaphysics and inspirational topics.

  Her articles have been featured globally in Vitamin Publications, Wisdom Magazine, inspiremetoday.com and successtelevision.com. As a freelance writer, she has written web copy, blogs, articles, brochure copy, press releases, email blasts, eBooks, marketing campaigns and more for various businesses in the holistic industry, and she has ghostwritten several books for best-selling authors.

  As an author and copywriter with a background as a certified life coach, and as a lifetime participator in holistic health practices, she is uniquely qualified to write for the holistic industry. Her 10-year position as Director of Marketing at a thriving printing company in Pennsylvania has given her tremendous experience in marketing and copywriting, and when coupled with her love for the holistic industry, her writing is nothing short of powerful.

  Discover other titles by Faith M. Davis at SkillBites.net:
  Online Cash Idea Vault – Part 1
  Online Cash Idea Vault – Part 2
  Speedy Guide to Web Copywriting

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