Fundamentals of Trademarks

In the modern economy, nearly all products and services must be associated with a brand that allows them to be marketed to perspective customers.  Therefore, proper branding is central to achieving and maintaining success in the marketplace and trademark law is the tool by which these brands can be protected.  The Fundamentals of Trademarks explains what trademarks are, how trademarks can become registered and how trademark rights can be enforced and maintained.

“Mr. Farmer’s eBook offers a very concise, easy-to-follow overview of trademark law. The principles discussed are often illustrated either by graphics or by verbal examples, helping the reader follow the discussion easily. The book is useful both to parties seeking to register or protect a trademark and to those who seek ways to attack one. A quick, handy reference!”
Robert Battey
Esq. Arlington, VA

“This publication provides an excellent overview of trademarks. It is written in an easy to understand manner. Whether you have no prior knowledge about trademarks, or you have experience with them, like myself, this book provides a good, comprehensive overview of trademarks that is useful for everyone. Mr. Farmer has created an excellent work that describes a trademark, discusses the importance of registering and how to register trademarks, and presents the requirements to maintaining and enforcing your trademark after it has been registered. Anyone thinking of obtaining or maintaining a trademark should have this handy reference manual.”
Geoffrey M. Bohn
Bohn & Kouretas, PLC

$4.95

6 Keys to Effective Sales

Written by a highly successful sales person with over 30 years of experience, this SkillBite provides tips to both the new sales person as well as the experienced Account Executive, to help them become more effective and achieve sales success. In particular, it covers:

• How to prepare;
• What to do during a sales call; and
• Actions to take following a call.

It also discusses the key factors to build rapport and trust with your customer and help them accomplish their mission, including:

• Know your product
• Know your customer
• Prepare & Practice
• Deliver excellent customer service
• Leverage your partner community
• Provide great follow-up care and feeding

Betsy is the best of the best at developing new clients as well as working existing ones, both on relationship building and spreading out within an account. If you are new to sales take these lessons to heart. If you are an experienced veteran in sales, this is a great refresher to hone your “back to basics” skills.
– Tim Caskey
Sr. Account Executive, RDA

This sales guide was terrific! It contains so many practical tips in a quick read. I am requiring my sales team to read this guide.
– Bruce Weintraub
President & CEO, WeiTel

Betsy is a master in the discipline of sales. In this simple, yet practical Skillbite guide, she provides a methodical distillation of how to be successful in sales that only comes from the wisdom acquired through hard work, experience, and the actions successful sales professionals know and do to be at the top. This is a great guide for the “new guy” to get started and a great “gut check” for those of us who look to practice the key sales behaviors that bring the reputation for sophistication, respect, and reverence in the sales community.
– Betsy Padgett
Senior Business Development Manager, Convergence Technology

Whether you’re a seasoned sales pro looking for a good refresher, or a new sales person looking for your first million dollar year, Betsy Silver’s Quick Tips for Improving Sales Effectiveness is packed with content that will help you work smarter and sell more successfully. This SkillBite breaks the selling process into 6 basic skills with easy to understand instructions that will prepare you for success in sales.
– Mitch Weisburgh
Managing Partner, Academic Business Advisors, LLC

$4.95

Three Steps to Creating a Lasting Impression the First and Every Time

That all-important first impression takes just a few seconds and can last a lifetime.

Within the first seven seconds of meeting someone, we make judgments about their appearance, body language, manner, dress and professional competence. This first encounter can be nearly impossible to reverse. Since up to 90 percent of communication can be non-verbal, image and body language, more than voice and words, are the most powerful forms of communication. By understanding and mastering non-verbal communication, image and body language, you can communicate more effectively with others. You also can discover the unspoken messages and feelings behind their words and actions.

In this SkillBite eBook, Sara Canuso, president of A Suitable Solution, will show you how to use nonverbal communication and make the most of your first – and every – impression. You will also gain tools to help you read and respond to the non-verbal language of others.

“Sara Canuso will help you to polish your professional image. Whether it is a tweak or a complete makeover, Canuso matches her array of knowledge with your goals for how you want to be perceived by your clients. After having personally worked with Sara, I found her skills to be of the utmost importance to the people she coached at the Image Weekend for Professionals in Philadelphia. I think you’ll be as thrilled as I was to see what a few small adjustments can make to your image and business.”
– Kevin Hogan, Psy.D.
Author of The Psychology of Persuasion

“Sara Canuso is a true professional with a great sense of personal style. Her image advice relieves the pressure of indecision and makes it a joy to attend a meeting or an event looking and feeling great.”
– Linda DeSipio, CEO
MD Health Care, Ardmore, PA

$4.95

Effective Networking: The Ultimate Business Tool, by Cheryl Walker-Robertson

“Cheryl Walker-Robertson, expert Protocol and Etiquette trainer provides pertinent real life help to improve our professional networking through her latest highly acclaimed publication—Networking: The Ultimate Business Tool. This quick read provides practical tools on some of the key issues many of us face in our daily professional lives including first impressions, remembering names, business cards, and even the contemporary issue of social networking. By reading this well researched and studied work by Cheryl Walker-Roberston, the reader will undoubtedly be provided with surefire ways to succeed in any business networking venture!”
– Alexsandra Mitchell

“Truly, a great read! I plan on incorporating Cheryl Walker-Robertson’s networking tools into my daily business routine. Her 10 tips will undoubtedly lead to the cultivation of many fruitful relationships. The simplest things that many of us may normally overlook (e.g., how important the first impression is or making sure your business card represents you well) will always go the longest way in securing some of the most important business relationships.”
– Brian Elfus
Impact Sports Basketball

“An excellent practical read on how to leverage “people networks” in effective company development. Cheryl’s approach to network etiquette can improve information flow, creative exchange of ideas, and cooperation. I recommend this eBook to entrepeuners, managers, sales people and anyone wanting to be successful in business. Great job Cheryl!”
– Brandon Duckett
Duckett Financial Services

“Networking is so important and most people are petrified to do it. Or if they do it, they do it poorly. Cheryl has offered an important perspective and great tips that take the mystery out of networking. She makes it feel doable!”
– Audra Bohannon
Vice President, Diversity and Inclusion
Global Novations

$4.95

Drive Your Business Growth Using The Telephone! Proven Techniques to Implement a Successful Cold Calling Program, by Valerie Schlitt

Most people dread cold calling. And yet, business to business cold calling is one of the best ways to attract new clients and produce profits. Valerie Schlitt, successful owner of VSA, Inc., an 11 year old cold calling firm, has provided in this highly practical SkillBite the key elements for designing a successful cold calling program, writing a winning script and avoiding the pitfalls that can hamper your efforts.

“If you want to build your sales using B2B cold calling and lead generation, you can learn from Valerie’s insights. She provides a short, easy to follow, content-rich resource for those new to cold calling, and a refresher for old-timers. As a long-time industry expert, I find this booklet an excellent guide on how to plan for success.”
– Claudia Timbo
Entrepreneur & Call Center Expert – 30 Year Industry Veteran
Founder, Corporate Call Center Inc.
Founder, Procall Teleservices

“This book is a “must read” for anyone who is considering a B2B lead generation program. Valerie shows the great benefits of cold calling and also details so many of the considerations that are overlooked when planning a program. This is a quick easy read.”
– Andrew Pauson
Partner at Tele-Center, Inc

“This book is an excellent “road map” to help you navigate and understand the critical components of a B2B Cold Calling Lead Program. Valerie covers details in a way that is easy to understand and develop a plan for success.”
– Fran Milberg
President FJA & Marketing Professional for over 20 years

$4.95