Getting Noticed

For businesses of all sizes and types, a key driver of growth is Getting Noticed by your target audiences and influencing their decisions. With the growth of the Internet and social media, as well as with other delivery channels, there are numerous marketing tactics to help organizations Get Noticed; however, the options are often overwhelming and can be outside the budgets of many organizations. Implementing a cost-effective public relations program can lay a strong foundation to build awareness for an organization. This SkillBite will walk you through some of the PR strategies that can be used to Get Noticed and grow your business. You will learn:

• To set your goals and develop a PR plan to Get Noticed.
• To identify your target audience(s) and develop messages to reach those key influencers.
• Various PR strategies and tactics that can be leveraged to Get Noticed.

“Ms. Higgins has broken through the shrouds of ‘mystery’ surrounding PR by laying out good, step-by-step instructions on how Public Relations can be more accessible for mere mortals. You too, can do it! Using layman’s terms, and including suggestions which any size organization can execute, ‘Getting Noticed’ will allow you to formulate, implement and measure your Public Relations plan. From tips on public speaking to ‘putting on your reporter’s hat’, each section gives some nuggets of wisdom which should allow you to improve your PR approach from ‘haphazard at best’ to ‘planned and successful’.”
– Sandra Clitter
Founder and President of Your Tech Tamer, LLC.

“Sometimes good things come in small packages, and that is certainly the case with the SkillBites publication, ‘Getting Noticed.’ Author Karen Higgins, a respected public relations professional, covers enough content to fill the syllabus of a graduate level course in PR, yet she deftly delivers the salient information in less than 20 pages. It’s an essential briefing document for any business owner who could benefit from positive media attention. And couldn’t we all?”
– Kim Landry
President, Hollister Creative

“Karen Higgins is a consummate PR professional. She eats and breathes Public Relations because it’s her passion, not just her expertise. Committed to the discipline and the practice, she juggles B2B clients, participates in industry associations, and is a leader others look to for media and branding advice. With decades of experience among her accomplishments, it’s inspiring to see that she doesn’t rest on her laurels and the standard way of doing thing…she adapts to trends, learns new techniques, and makes sure that the way she sees public relations is ever-changing. Her authority and insights can help the PR novice as much as the PR veteran.”
– Andrea Frassoni
Marketing Writer & PR Manager Maxwell Systems, Inc.

$4.95

Introduction to Pinterest

Pinterest is the #3 most popular social media channel – right behind Facebook and Twitter. No idea how to use Pinterest for your business? This e-book will:

• send you down the path to increased traffic
• show you how to upload products for sales
• increase visibility for you and your brand

…all through Pinterest.

“Jessica has written a great introduction to Pinterest. She has clearly outlined the steps to getting started along with ways to build a following and connect with others. Jessica has provided creative suggestions for both product and service-based businesses to connect with current and potential customers. I know this eBook will be of great interest and help many entrepreneurs in using this rapidly-growing social media site to build their businesses.”
– Alyssa Middleton
High Wire in Heels
www.highwireinheels.com

“Excellent guide to Pinterest! Jessica gives you simple, useable, easy-to-implement techniques that will have you running successful Pinterest boards in no time. Her business ideas alone make this eBook extremely valuable. Listen to Jessica and watch this social media avenue explode your business and your revenue.”
– Kimberly Riggins
Body Image & Self-Love Expert
www.kimberlyriggins.com

“Jessica, your Pinterest eBook was exactly what I needed to give to my assistant so she had a quick, to-the-point understanding of what it was all about! It is an excellent resource to get up and running quickly, and to really get the creative juices flowing on what is possible for any business! You always deliver a great product, and this is no different! Thanks again for your knowledge and knowing how to deliver it in an easy to understand way – you rock!”
– Tina Pruitt
Healthy Lifestylist
www.tinapruitt.com

$4.95

The Psychology of Selling

Are there things you want in life, but they’ve just never happened? Have you worked and struggled, and still don’t have the success you thought you’d have? Do you ever wonder why some people achieve great success with very little effort or work? It’s not an accident. Whether you are trying to sell, influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it would be helpful to be better at reading body language? Would it be beneficial to know how to overcome the #1 most frequently occurring miscommunication problem? What if you could eliminate the 7 biggest time wasters and free up an hour a day? Would knowing exactly how someone can be persuaded, be helpful in your interactions? Beginning today you can do all this and much more. Master these skills taught by Dr. Larry Iverson in this amazing Psychology of Selling Program.

• Know rapport building tactics so you can quickly connect with anyone.
• Learn what the biggest communication blunder is—and how to avoid it.
• Learn the step-by-step tactics for using the “Convincer Strategy” so you can rapidly persuade anyone.
• Know how you can eliminate feeling overwhelmed so you never procrastinate.
• Learn how to trigger emotions that launch greater energy, focus and confidence.
• Learn how to use the “Formula for Success” to achieve more, faster.
• Know how to control negative mental states when they come up.
• Understand how to break-through limiting beliefs that block your success.
• Learn how to not just set goals, but how to make them come alive and achieve them.
• Know the 9 secrets to time mastery, and how you can save at least 1 hour a day!

$4.95

The Power of Focus

Would you like to be respected and admired without saying a word? Would you like to discover and use nonverbal techniques for negotiating a pay raise at work? Would you like to overcome the fear of public speaking? Then this is the eBook for you! Internationally acclaimed speaker and author Dawn Jones presents “The Power of Focus, What are You NOT Saying?” Nonverbal Techniques that “talk” people into your ideas without saying a word:

1. Discover how to overcome the fear of public speaking.
2. Acquire the skills to motivate people towards your goals.
3. Obtain the nonverbal secrets of confident speakers.
4. Pinpoint how to improve your quality of life and relationships.
5. Take control of the power difficult people have in your life.
6. Recognize and avoid these costly nonverbal credibility robbers.
7. Dawn’s ultimate nonverbal secret for improving your quality of life!

You’ll be able to feel confident and in control in all circumstances—around bosses, co-workers, family and friends! You’ll discover how to successfully apply this Stephen Covey habit to have the quality of life you’ve always desired. You’ll learn how to stop arguing with difficult people and how to motivate them towards your goals! You’ll be able to take the Anthony Robbins test to live your life without regret. You’ll discover the Linda Larson secret to high self-esteem and how to apply Zig Ziglar’s formula for winning into your life! Dawn Jones is an internationally acclaimed speaker and professional trainer; she is passionate about helping people be their best and live life to the fullest!

$4.95

The Psychology of Running Your Brain

Are there things you desire to improve in your life—relationships, health, happiness, money? Do you ever feel like you’re stuck in a negative whirlpool, and feel overwhelmed? Do you want to know how to stimulate whole brain thinking—instead of just using only part of your brain? Would you like to learn a way to rapidly control your mental and emotional reactions when stressed or when change hits? Do you think it would be helpful to know a strategy to better handle negative people? In this program you will learn all this and much more. Master these skills taught by Dr. Larry Iverson in this amazing book, and create a better life for yourself.

• Gain a strategy to learn faster and trigger whole brain functioning.
• Learn a tactic used by US Special Forces to overcome fears and stimulate peak performance.
• Know the #1 strategy for quickly and easily creating peace of mind.
• Learn 4 practices used by people who live to be over 100 years old for managing change and staying vital.
• Know how to bring negative mental states under control rapidly.
• Learn how to handle the #1 thinking pattern that creates feeling overwhelmed.
• Know why most goal methods fail and how to set goals so you will achieve them.

$4.95